Diia.Education, in partnership with Coca-Cola HBC, has launched a specialized program to train business development professionals. The project is designed to help individuals master a high-demand profession that combines sales, analytics, and communication, offering significant career growth opportunities without requiring a specialized degree.

The educational content includes an eight-episode series and an interactive simulator for practicing real-world scenarios. The two-hour program covers key professional aspects, such as merchandising, negotiations, route planning, and time management. The curriculum is based on the practical experience of Coca-Cola HBC mentors, and participants receive certificates upon completion.

According to the organizers, this initiative represents a significant contribution to the professional development of Ukrainians and the adaptation of youth to modern labor market requirements. Utilizing an edutainment format, the course ensures the effective acquisition of skills necessary for strengthening brand positions and building long-term business partnerships.

More information is available at the link.