The program will help entrepreneurs and managers build a strong, recognizable and profitable business. Participants will learn how to make a company attractive to investors, create an effective marketing strategy and form a brand that inspires trust. The course combines practical tools, modern approaches to marketing and real business cases. After training, you will be able to confidently position your business in the market, increase its value and competitiveness.
Speaker:
Oleksandra Gumenna, Doctor of Economics | Visiting Lecturer at Indiana University | Former President of the National University of Kyiv-Mohyla Academy
Dr. Gumenna is a leading economist and academic with deep expertise in business development and investment readiness. With experience spanning top academic and executive leadership roles, she bridges the gap between theory and real-world business success.
