In today's world, the success of a business and personal brand depends not only on a product or service, but also on how people talk about you. This course will help you master the key tools of effective communication, learn how to manage your reputation and build audience trust. You will learn how to create stories that sell and strengthen your brand, how to interact with the media and conduct successful interviews, and how a company leader can influence the image of an organization. In addition, the course provides practical knowledge of anti-crisis PR, which allows you to preserve your reputation in difficult situations and turn crises into opportunities. As a result, you will be able to strategically build a reputation and communications that directly affect financial and long-term success.
Speaker:
Olena Kuryacha has 20 years of experience in media, having worked in television as well as with Business magazine, Yedyna magazine, and Forbes Ukraine.
For the past 8 years, she has specialized in communications. She headed the press service of the National Depository of Ukraine, managed communications for the Dnipropetrovsk Regional State Administration, and advised virtuoso pianist Yevhen Khmara on communications strategy and storytelling content. She is a certified participant of masterclasses by Philip Kotler, Chan Kim, Michael Porter, Martin Lindstrom, Stephen Covey, and John Tschohl.
