Google Ads for Beginners - 2025

Oleh Tenditnyk — Digital Marketing Strategist & Growth Expert

For over 15 years, I’ve been helping businesses grow, scale, and enter new markets through digital marketing. My experience spans more than 50 successful projects across Ukraine, the EU, and the United States — combining deep audience insight with innovative marketing strategies.

I’ve worked extensively with the world’s leading platforms — Meta (Facebook, Instagram), Google, and YouTube — building ad campaigns that deliver measurable results. As an official partner of both Meta and Google, I have privileged access to advanced advertising tools and insights, backed by a high level of trust.

Since the beginning of my career, I’ve been collaborating with the investment company Bureau of Investment Programs and the NOVO Industrial Park, delivering large-scale, ambitious business initiatives.

Today, I share this expertise through my digital marketing course — empowering others to build strong brands, run high-impact ad campaigns, and achieve real, measurable success in the digital space.

• Launching Google Ads: The First Step
  • 1.1. What is Google Ads, its capabilities and types of campaigns.
  • 1.2. Registration of Google Ads account, basic setup and modification of the interface.
• Advertising structure and architecture
  • 2.1. Campaigns → Groups → Keywords.
  • 2.2. The role of structure for clear control of budget and results
• Key search and key strategy
  • 3.1. Conducting research on key words.
  • 3.2. Types of keywords, minus keywords, keyword grouping.
  • 3.3. Adjusting bids, budget and targeting.
• Creating powerful ad copy
  • 4.1. How to create clickable titles and descriptions.
  • 4.2. Advice on the formulation of UTP.
  • 4.3. Examples of strong ads for different niches.
• Automation with Ads Editor
  • 5.1. Upload campaigns from Excel/Google Sheets.
  • 5.2. Bulk editing via Ads Editor.
  • 5.3. Time saving and process optimization.
• Semantics: clustering and query distribution
  • 6.1. Building kernel semantics using clustering.
  • 6.2. Distribution of key groups across ads and pages to increase relevance
• Analytics, optimization and scaling
  • 7.1. Metrics: CTR, Quality Score, CPC, conversions.
  • 7.2. Analytics-based optimization.
  • 7.3. Conversion tracking settings.
• Additional ad formats and tools
  • 8.1. Keyword Planner, Reach Planner, Ads Editor, Google Analytics integration
  • 8.2. Other useful tools: Performance Max, Display, Shopping (as a theoretical introductory base).