You will also learn how to work with audiences: define demographic parameters, interests, and behaviors, as well as create Custom Audiences and Lookalike Audiences. A dedicated module covers Facebook Pixel and event setup for deeper customer insights and more precise targeting. Special attention is given to creatives — texts, headlines, images, and videos — along with ad formats (carousel, collection, Stories, Reels), with practical tips on improving CTR and conversions.
Oleh Tenditnyk — Digital Marketing Strategist & Growth Expert
For over 15 years, I’ve been helping businesses grow, scale, and enter new markets through digital marketing. My experience spans more than 50 successful projects across Ukraine, the EU, and the United States — combining deep audience insight with innovative marketing strategies.
I’ve worked extensively with the world’s leading platforms — Meta (Facebook, Instagram), Google, and YouTube — building ad campaigns that deliver measurable results. As an official partner of both Meta and Google, I have privileged access to advanced advertising tools and insights, backed by a high level of trust.
Since the beginning of my career, I’ve been collaborating with the investment company Bureau of Investment Programs and the NOVO Industrial Park, delivering large-scale, ambitious business initiatives.
Today, I share this expertise through my digital marketing course — empowering others to build strong brands, run high-impact ad campaigns, and achieve real, measurable success in the digital space.
